Media Outreach Made Easy: An Advocate's Guide to Working With the Press

NRCDV Publications
General Material
Published Date
January, 1999

This publication was created primarily to assist advocates working to end domestic violence however it can be adapted for use by advocates working on related issues.

Its sections focus on: preparing a media list, preparing for interviews, responding to media stories, generating coverage, and how to place a public service announcement. Appendices include a media terminology list, a sample media alert, a sample op-ed and a sample news release.

This information packet is an adaption from Chapter 4 from "Public Outreach: Tips and Tactics", a 1996 resource kit for advocates developed by the National Domestic Violence Awareness Month Project, a public education project of the National Resource Center on Domestic Violence.