This area includes strategies for raising awareness and increasing community engagement to end sexual violence. Specific campaigns and initiatives are identified, in addition to outreach strategies and materials for training individuals to identify, prevent, and respond to sexual violence in various settings. Several kits and tools are provided.
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The author reviews available research on perceptions held by the general public about sexual violence and how they have changed over time. She also makes recommendations for future practice, which include discussing the root causes of sexual violence and addressing subtle victim blaming.
Authors: Sarah McMahon in consultation with Karen Baker
This Applied Research paper provides information on core concepts relevant to media campaign evaluation strategies and showcases several sexual violence prevention campaigns that have completed evaluations at various stages of the implementation process.
Authors: Sharyn J. Potter With contributions from Brad Perry
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