The article cites two reasons for engaging all levels of an organization in "active bystander" training:
- Encouraging the positive: to foster productive behavior from all managers and employees, and other members of the organization, if any; to improve morale and collegiality; to 'build community' and foster 'inclusion;'
- Discouraging the negative: to curtail discriminatory, destructive, and illegal behavior. At a time when employers around the world are concerned about racism, bullying, harassment, ethics and safety violations, many managers want to encourage people to react, and take appropriate action, with respect to unacceptable behavior.