Developing Social Media Campaigns for Domestic Violence Awareness Month

Whether your goals are unifying your supporters, educating the public, amplifying marginalized voices, starting well-informed conversations, seizing public attention around these issues, or raising money for existing efforts—social media can be another method to further your organization’s mission. This Technical Assistance (TA) Guidance is designed to support community-based domestic violence agencies and state coalitions at varying capacity levels in developing impactful social media campaigns for Domestic Violence Awareness Month (DVAM) and beyond.

The document outlines seven key steps for developing thoughtful and engaging social media campaigns: 1) identifying potential partners, 2) determining campaign goals, 3) defining intended audience, 4) developing key messaging, 5) setting communications strategy, 6) implementing action plan, and 7) evaluating impact. Concrete tips, strategies, and planning tools are offered for each step of the process.

See the TAG Supplement for practical tools and resources to support community-based domestic violence agencies and state coalitions at varying capacity levels in developing impactful social media campaigns for Domestic Violence Awareness Month (DVAM) and beyond. This list offers free and low-cost tools to support content creation and design, management, marketing, and monitoring.