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An Online Resource Library on Gender-Based Violence.

Killing Us Softly

General Material
Published Date
January, 2010

The newest edition of Jean Kilbourne's Killing Us Softly series shows how the advertising industry reinforces and glamorizes a regressive and debased notion of femininity. Using a wide range of contemporary print and television ads, Kilbourne lays bare a misogynistic fantasy world of undernourished, oversexed, and objectified women, and examines these images against the real-world backdrop of eating disorders, men's violence against women, and the political backlash against feminism. The film is available for purchase, via streaming or DVD. 

Feedback from viewers:

"As timely and important as ever... A must for everyone who cares about media literacy and gender equity." - Susan Douglas

"Killing Us Softly 4 is an important, updated critique of the pernicious influence advertising has on women and men." - Anthropology Review Database

"I just saw Killing Us Softly in my sociology class and was absolutely amazed, inspired and outraged!" - Leigh Ann