The newest edition of Jean Kilbourne's Killing Us Softly series shows how the advertising industry reinforces and glamorizes a regressive and debased notion of femininity. Using a wide range of contemporary print and television ads, Kilbourne lays bare a misogynistic fantasy world of undernourished, oversexed, and objectified women, and examines these images against the real-world backdrop of eating disorders, men's violence against women, and the political backlash against feminism. The film is available for purchase, via streaming or DVD.
"As timely and important as ever... A must for everyone who cares about media literacy and gender equity." - Susan Douglas
"Killing Us Softly 4 is an important, updated critique of the pernicious influence advertising has on women and men." - Anthropology Review Database
"I just saw Killing Us Softly in my sociology class and was absolutely amazed, inspired and outraged!" - Leigh Ann
