The RESPECT! Campaign was founded in partnership with Macy’s with the intent to raise awareness and increase involvement among the general public about simple, positive solutions to problems that include, bullying, teen dating violence, child abuse, domestic violence and sexual assault. The premise of the RESPECT! Campaign is that healthy relationships are rooted in mutual respect, and that respect must be taught – through words and actions – from a very early age. The RESPECT! Challenge Action Toolkit offers a variety of resources and tools, including tips on talking about healthy relationships with teens, discussion guides, conversation starters, fact sheets, and more.