Built over a year of tejiendo redes—weaving relationships with cultural leaders, community partners, and staff— the Pennsylvania Coalition Against Domestic Violence (PCADV) partnered with Intercambios on the first Latine-focused domestic violence prevention campaign in Pennsylvania. The campaign reflects the richness and complexity of Latino/e experiences in Pennsylvania and honors community voices as central to prevention.
This campaign was designed to be adaptable. Each organization can select the language that resonates most deeply with the people they serve without losing alignment to the core message.
This campaign is meant to breathe with your community. As Intercambios reminds us: “Add your own sazón: adapt it, remix it, and let it reflect the voices you serve.” This isn’t a formula to replicate. It’s a foundation to build upon and an invitation to approach this work with creativity, humility, and deep community connection.
That’s why we invite you to choose the journey that is best for your organization.
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At the top, you can select the wording that best reflects how your community understands violence:
El legado · El ciclo · El patrón -
At the bottom, you can shape the healing message by choosing the phrase that resonates most with your audience:
Con amor · Con respeto · Sin juicio
What matters most is that the language feels authentic and rooted in the community you serve.
