One in three young people in the United States will experience abuse in a dating relationship. In recognition of Teen Dating Violence Awareness Month, Mary Kay Inc. is announcing a new partnership with EverFi, a leading education technology company, to provide a first-of-its-kind digital healthy relationship curriculum to middle school classrooms.
The new digital educational platform will define strategies to cultivate and maintain healthy relationships. Through true-to-life scenarios, students will learn effective communications, conflict resolution and how to identify unhealthy behaviors. The course was developed in partnership with loveisrespect, a project of The Hotline and Break the Cycle and the ultimate resource to empower youth to prevent and end dating abuse. A select group of schools in Austin, Texas, Los Angeles, Oklahoma City and Tulsa, Okla. will be the first to pilot Mary Kay’s digital program.