Deciding which materials (e.g., marketing campaigns, curricula, etc.) or strategies are primary prevention-based is often a difficult and involved process. There are few, if any, clear cut answers. This document is meant to help guide your process of determining if a strategy is likely to be primary prevention-based or not. It is not meant to help figure out which strategies are sanctioned by funding sources or which are the best ones for your community but rather give you a process by which to explore the key factors in strategy selection.