Many of us spend a significant amount of time online, whether it’s shopping, checking on the news, keeping in touch with our friends, or planning events. There is great potential for social media to help you raise awareness about your organization, identify potential new prospects, find ways to turn prospects into donors, and to acknowledge donors so you are able to turn them into regular supporters. However, as reported in a 2014 Blackbaud study, only 2% of US nonprofits raised between $10,000 and $25,000 on Facebook in one year, and only 1% generated between $25,000 and $100,000. So while social media has great potential to play a much larger role in fundraising, there still remains significant room for improvement. The resources provided can help you get started on the path to using this powerful tool more effectively.
The National Resource Center on Domestic Violence developed a #1Thing social media fundraising campaign to assist local domestic violence programs in generating urgently needed financial support in the face of COVID-19. Sample social media posts recognized the increased need for funds to respond to the needs of survivors and their families during the pandemic. The accompanying social media fundraising action guide provides helpful language to engage donors.